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Artem Smirnov · The operator behind the studio

A commercial mind.
An operator’s eye.

My work spans the full hospitality lifecycle: property readiness and licensing coordination, commercial setup, connected systems and daily operations. Across hotels, private hospitality portfolios and vacation homes, I connect what the guest is promised with the people and processes delivering the stay.

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Artem Smirnov, hospitality consultant and hotel general manager
Artem SmirnovHospitality · Operations · Digital

The through line

Different roles.
The same instinct
to connect the work.

I started where performance is measurable.

Media buying and digital marketing taught me to follow the full journey: what attracts attention, where an inquiry gets lost, how a page changes the decision and what happens after the click. That commercial discipline still shapes how I approach a property’s positioning, distribution and direct booking experience.

Then I moved closer to the work.

Project management added another set of responsibilities: estimates, timelines, contractors, procurement, quality control and documentation. It made the connection between a good plan and a usable result very clear. Decisions have to survive a real schedule, a real team and the details that appear during delivery.

CityNest brought the disciplines together.

At CityNest New York, I have worked across the guest product, brand, website, booking journey, operating standards and connected systems. The case study shows that work in context: how room choices are explained, how guest information is organized, how commercial decisions reach the booking journey and how an operating model becomes something a team can use.

That is the thinking behind ASMI.

I help independent hospitality businesses connect work that is too often commissioned separately. A website should reflect the actual stay. A system should fit the operating process. A brand promise should be supported by the team. My role is to understand those connections, define the work and help carry it through.

Across the wider portfolio

Beyond one hotel.
Across the full lifecycle.

Experience across 30+ properties, with work spanning private hospitality portfolios, Pocono vacation homes and a Manhattan hotel.

From licensing coordination, property documentation and readiness work to OTA setup, pricing, guest communication and full operational management. Selected private work is presented in aggregate, with the underlying properties kept confidential.

Explore the wider experience

Professional experience

The work
that shaped
the approach.

A background in performance marketing, project delivery and hands-on hospitality operations.

LinkedIn
Current

General Manager

CityNest New York

Helped take a Manhattan budget-hotel project from setup into daily operation, connecting the guest product, commercial systems and the people delivering the stay.

  • Established core operating processes for check-in, housekeeping, maintenance, staff responsibilities, guest communication and daily reporting.
  • Set up the PMS, distribution channels and pricing structure, connecting commercial decisions with front-desk workflows.
  • Hired and trained the first team members, coordinated contractors and organized the property layout around the intended guest experience.
  • Developed the brand system, seven-category room structure, public website and integrated direct booking journey.
  • Created operating standards, front-desk playbooks and training materials to support consistent delivery and clearer handovers.
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Current

Head of Operations

Krasintercom

An ongoing operations leadership role, held alongside the General Manager position at CityNest New York.

Project Manager

ProGrade

Connected project planning with delivery: estimates, schedules, contractors, procurement, quality control and documentation.

  • Managed estimates, schedules and contractor coordination for residential and commercial window-installation projects.
  • Handled material procurement and supplier negotiations around the project budget and delivery deadlines.
  • Coordinated on-site milestones, quality control and issue resolution, while keeping clients informed.
  • Maintained job tracking, documentation and post-installation service follow-through.

Digital Marketing Specialist

Oqvest

Worked across acquisition, creative, websites and lead workflows, connecting campaign activity with the experience after the click.

  • Developed an inbound inquiry and lead-management workflow, including interface design for clients and internal teams.
  • Implemented AI-assisted lead-generation workflows and used campaign analysis to refine acquisition activity.
  • Created advertising assets and websites, connecting the campaign message with the experience after the click.
  • Handled client inquiries and built more consistent communication across the lead journey.

Media Buyer

ADlook.me

Developed the commercial discipline behind the later hospitality work: acquisition strategy, campaign testing, direct-traffic development and client communication.

  • Worked across media buying, direct-traffic development and partner networks.
  • Introduced A/B testing to compare campaigns and guide optimization decisions.
  • Created personalized communication scripts and multi-sequence email campaigns.
  • Reported growing the direct-traffic share of revenue from 15% to 55% during the role.

The revenue-share figure is a result reported in Artem’s LinkedIn profile, from a media-buying role outside hospitality.

What I bring

Across the strategy.
Into the details.

Commercial thinking

Connect positioning, room choices, distribution, pricing and the direct booking journey around a clear commercial purpose.

Hands-on digital delivery

Translate the property into useful websites, content, lead workflows and guest-facing tools, with attention to what happens after launch.

Systems that fit the operation

Start with how the work needs to happen, then configure the tools, ownership and handovers that support it.

Project discipline

Break a broad goal into priorities, dependencies, procurement, milestones, quality checks and a documented handover.

Attention to the guest product

Keep the physical room, its description, service standards and guest expectations aligned.

Looking for someone
who can connect the work?

Explore the CityNest case study, then tell me what your property needs next.

Let’s talk about your propertyExplore the services