Artem Smirnov

General Manager

CityNest New York

Helped take a Manhattan budget-hotel project from setup into daily operation, connecting the guest product, commercial systems and the people delivering the stay.

• Established core operating processes for check-in, housekeeping, maintenance, staff responsibilities, guest communication and daily reporting.
• Set up the PMS, distribution channels and pricing structure, connecting commercial decisions with front-desk workflows.
• Hired and trained the first team members, coordinated contractors and organized the property layout around the intended guest experience.
• Developed the brand system, seven-category room structure, public website and integrated direct booking journey.
• Created operating standards, front-desk playbooks and training materials to support consistent delivery and clearer handovers.

Head of Operations

Krasintercom

An ongoing operations leadership role, held alongside the General Manager position at CityNest New York.

Project Manager

ProGrade

Connected project planning with delivery: estimates, schedules, contractors, procurement, quality control and documentation.

• Managed estimates, schedules and contractor coordination for residential and commercial window-installation projects.
• Handled material procurement and supplier negotiations around the project budget and delivery deadlines.
• Coordinated on-site milestones, quality control and issue resolution, while keeping clients informed.
• Maintained job tracking, documentation and post-installation service follow-through.

Digital Marketing Specialist

Oqvest

Worked across acquisition, creative, websites and lead workflows, connecting campaign activity with the experience after the click.

• Developed an inbound inquiry and lead-management workflow, including interface design for clients and internal teams.
• Implemented AI-assisted lead-generation workflows and used campaign analysis to refine acquisition activity.
• Created advertising assets and websites, connecting the campaign message with the experience after the click.
• Handled client inquiries and built more consistent communication across the lead journey.

Media Buyer

ADlook.me

Developed the commercial discipline behind the later hospitality work: acquisition strategy, campaign testing, direct-traffic development and client communication.

• Worked across media buying, direct-traffic development and partner networks.
• Introduced A/B testing to compare campaigns and guide optimization decisions.
• Created personalized communication scripts and multi-sequence email campaigns.
• Reported growing the direct-traffic share of revenue from 15% to 55% during the role.

The revenue-share figure is a result reported in Artem’s LinkedIn profile, from a media-buying role outside hospitality.