CityNest New York / A project built from the ground up
From the concept and brand to the booking journey, systems and daily operation.
Artem led the creation of CityNest’s connected hospitality model. Together with his team, he built the chain of decisions that turns a guest promise into a working stay.
Follow the project’s evolution
The starting point
The work began with the foundations: what CityNest should stand for, how to explain its Nests and how the hotel should run. Brand, websites, listings, booking tools and operating standards were developed as parts of the same project.
Artem and his team worked through the options, tested different systems and shaped a combination suited to the property. The aim was a coherent experience for the guest and a practical way of working for the team.
Project evolution / From foundations to daily practice
Explore the layers of development. Each stage established something the next stage needed, while the work continued to inform and refine the whole.
A compact, private base for experiencing New York.
Artem led the project from its initial concept, turning the guest proposition into decisions about positioning, the product, the digital presence and the daily operation.
A shared brief for the brand, the team and every guest touchpoint.
Give every Nest a clear reason to exist.
The Nest collection translates differences in bed, bathroom, window and ceiling into useful choices. Names, descriptions, imagery and comparison logic were developed together, so the promise stays clear before a guest books.
One product language across the website, listings and front desk.
Connect the brand to a useful booking journey.
Artem and his team developed the visual identity, content and website experience around the actual stay. Room comparisons, the Nest Finder, location content and direct enquiry paths help visitors move from curiosity to a suitable choice.
A digital presence that explains the product and gives each visitor a next step.
Make the offer coherent wherever it is found.
The work connects listing content, rates, availability, booking conditions and Cloudbeds direct booking. Marketing, guest communication and analytics support the same journey, with each channel checked against the property’s real offer.
A commercial foundation that reaches into the operation.
A guest promise needs an operating method.
The team compared systems, tested workflows and refined the combination that suited CityNest. PMS, payment processes, communication, housekeeping and reporting were considered alongside hiring, training, shift ownership and service recovery.
Practical standards, connected tools and clear responsibility.
Treat launch as the beginning of the learning.
Guest feedback, recurring questions and operating exceptions reveal where the experience needs work. The response is a specific improvement to content, a process, a system setting or a team standard, followed by a check that the change works.
An operating project with a repeatable improvement loop.
The Nest concept
The Nests make a compact hotel product understandable. Twin and Full, their Plus variants, Loft, Prime and Sky describe a collection with different reasons to choose — supported by explicit features and real photography.
The details stay visible in the comparison, the booking decision and the team’s product knowledge.
The connected commercial journey
The website became the clearest expression of the concept: brand, photography, room discovery, a guided Nest Finder and Cloudbeds booking in one journey. Listings, marketing and guest communication extend the same product story.
Website, OTA listing content, photography, offers and marketing touchpoints communicate the same stay.
Product comparisons, booking conditions, rate structure and the direct booking engine turn that promise into a reservation.
Guest messages, arrival information, team workflows and reporting carry the context into the actual experience.
Choosing what fits
Artem and the team evaluated tools against the way CityNest needed to work, then tested the handoffs between them.
Does the journey make choosing, booking, arriving and getting help easier?
Can staff use it on a real shift, see exceptions and complete the work with clear ownership?
Do the connections, reporting, upkeep and cost support the operating model?
The work made tangible
Brand guidance, operating controls and training materials turn the project’s thinking into references people can work with.
Positioning, product language, visual identity and the standards for expressing the brand.
Signals become owned tasks, checked completion and improvements to the next shift.
Orientation, system learning, supervised practice and competency checks make the operating model teachable.
The project also required hiring, training, contractor coordination and practical standards for arrivals, housekeeping, maintenance and handovers. Artem’s leadership connected those responsibilities with the brand and systems the team was expected to deliver.
A working project / A transferable approach
CityNest shows the scope of the work: build the concept, connect the commercial journey, choose the tools and equip the people. The operating experience keeps shaping what comes next.